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Modern Times Coffee is building a community of athletes and creators who live with intention — in sport, in training, and in the daily rituals that shape their performance and lifestyle.

THIS IS ABOUT MORE THAN COFFEE.

It’s about energy, lifestyle, and culture.

Person wearing a snow helmet and reflective goggles drinks from a colorful can outdoors in a snowy setting.

ATHLETE VALUE PROPOSITION

As a Modern Times Athlete Ambassador, you will receive:

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MONTHLY COFFEE PRODUCT DROPS & RESTOCKS

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PERSONALIZED AFFILIATE CODE (COMISSION-BASED EARNINGS)

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MONTHLY STIPEND OPPORTUNITIES (PERFOMANCE-BASED)

PLUS:

  • Access to exclusive events at San Diego cafés
  • Hosted athlete coffee meetups + photoshoots
  • Brand-building experience within the NIL space
  • Opportunity to collaborate on events + ideas
Person holding an orange can of Modern Times Nitro Coffee outdoors toward the camera.
Soccer players in red and white uniforms leap to strike a ball mid-air during training on a sunny day.
Close-up of a Modern Times Mexico coffee can on rocky ground with a hiker blurred in the background outdoors.

JOIN THE MODERN TIMES ATHLETE TEAM

The first step to be considered for the Modern Times Athlete Team is to complete and submit the application form below.

 

If selected, you’ll receive an acceptance email with next steps to get started in the Ambassador Program. Your welcome package and point of contact (POC) will be shared at onboarding.

APPLY HERE (opens in new tab)

What it means to be a Modern Times Athlete Ambassador

As part of this exclusive team, athletes are expected to:

  • Actively participate in the Modern Times Ambassador Program, which includes optional monthly social media campaigns and activations
  • Engage in networking opportunities with fellow athlete ambassadors to help grow your personal brand and community
  • Maintain a public Instagram account to participate in campaigns (additional platforms like TikTok and Facebook are optional)

SAN DIEGO EXPERIENCE
(LOCAL ADVANTAGE)

For San Diego-based athletes:

  • Monthly coffee shop hangs + content shoots
  • Reserved tables at Modern Times DJ nights
  • Ability to bring teammates + friends
  • Opportunity to host athlete-led events

This is where we turn content into community.

Hand holding a colorful Modern Times coffee can by the ocean; bold graphic design and text visible on the can (Secret Beach, Seasonal Blend Cold Brew).
Person wearing a helmet with a reflective visor brings a brightly patterned can of coffee beverage to their mouth.
Bag of Modern Times Coffee, Bourbon Barrel-Aged Costa Rica Romelia, San Diego, CA
Close-up of a hand gripping a can of Black House Modern Times Coffee on a bicycle handlebar.

ABOUT MODERN TIMES COFFEE

Modern Times Coffee is a San Diego–born specialty roaster launched in 2013 alongside Modern Times Beer. Known for ethically sourced beans, innovative roasting, and a distinct creative identity, the brand blends quality coffee with culture, design, and experience.